Businesses outsource web hosting and development, accounting, and even customer service. Why not digital marketing? Where do you draw the line? If your industry is highly regulated, the decision is often very clear cut. Regulatory restrictions and very specific use of language can make it difficult for an outside firm to create marketing content – let alone marketing campaigns — unless they have deep roots in the industry. Mining is a good example of a highly-regulated indust

Email, social, and addressable TV allow nontraditional candidates to enter the race cheaper and stay in longer "Friend, I cannot tell you how much digital marketers like you mean to my chances of sitting in the Oval office next year." That email message was never sent by any of this year's presidential candidates, but it might as well have been. In 2012 the Obama for America campaign brought targeted, direct marketing to the political arena at a level that had never before be

It doesn't matter if you are a Democrat or a Republican, you need to pay close attention to your business. As a business owner, there are so many things that you have to keep your eye on: the P&L, the employees, the margins, the process... but who is responsible for your brand, especially online? Let us learn from the millionaires that are running for President. Most of these individuals are spending more money per week than many of us make in a year. With that kind of spendi

If you’re like most business owners, you’d rather be focused on offering the best real-time customer experience, then spending time on the intricacies of digital marketing trends. However, as your online reputation is now just as important as your real life street cred, maintaining a basic understanding of digital marketing is key. To help you out, we’ve compiled this quick list of the 5 most important digital marketing terms that every small business owner should know. Call