While 2015 marked a shift to mobile for advertisers, look for 2016 to mark a shift to social media. In the coming year, social media is poised to become the next great multitasking medium for advertisers. Advertisers will use social media not only as a marketing platform, but to directly sell products, and share branded content, too. Here are four predictions on how advertisers will use social media in 2016. 1. Market With Snapchat Snapchat is more than just a Millennial’s se

The custom baseball bat company is starting to gain attention throughout the professional baseball circle, including Major League Baseball itself. Because of the bright future ahead EL Lumber Company decided to upgrade their image, starting with their website. "After multiple attempts of trying to find the right company, it was clear that we found our digital partner for the long haul." says Eric. Partnering with Vertical Marketing Group (VMG) in December 2015 was a great dec

The tricky part with most predictions is not so much in the “what,” which you can usually get a good sense of well before it actually arrives, but in the “when,” which is far harder to accurately divine. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? And yet, given the sheer excess of potential afforded by having a connected, contextual platform sitting in your pocket, you can just as easily get surprised by something

If the past few years have taught digital marketers anything, it’s that striving to keep up with effective Internet promotion techniques might be compared to enjoying a roller coaster ride with no seatbelts. Fashions, technology, and Internet user preferences can change in a flash. Still, some traditional marketing tactics have translated very well from offline to online. Meanwhile, marketers get to enjoy an exciting ride, but they need to adapt quickly or risk falling off. 2