Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here’s Why
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you…we need to have a talk. What’s that? You don’t have a keyword hoarding problem? Congratulations! You’re an AdWords unicorn. What I’m seeing across thousands of accounts is this troublesome trend where advertisers are testing, testing, testing new keywords and phrases - and that’s great - but never ditching the junk keywords. I get it, I really do. We’ve been conditioned fo
